Regulatory Bodies

ASA

The ASA (Advertising Standards Authority) is a company which monitors the distribution of advertisements across the U.K.

The company first launched in between the 1950s and 1960s and has gradually expanded larger and larger and now the company is widely known.

The purpose of the company is to make sure advertisements within the U.K. are respectable and do not have the potential to harm or upset members of the public.

An example of their work is when they banned a BT advert for misleading customers.

 

The PCC (Press Complaint Commission

 

The PCC is an organisation used to manage the press

 

The PCC are essentially the 'government' of the press in the sense that any rules they set, the press must follow and if these rules are not followed their will be consequences.

 

The PCC deals with all editorially-controlled material in UK newspapers and magazines (and their websites). This can include:

Failing to obtain the proper consent before speaking to children or people in hospital

•  Articles and Pictures
• Words and pictures on newspaper and magazines
• Audio material on newspaper and magazine websites
• Readers' letters
• Edited or moderated reader comments on newspaper and magazine websites

OFCOM (Office of Communications)

OFCOM is a governement apporoved regulatory body that monitors the ethics and practices of the broadcasting, postal services and telecommunication undustry and also airwaves wireless devices operate.

OFCOM manage a number of aspects including:

• Television
• Radio
• Telecommunications
• Wireless Communications
• Consumer Protection Law

 

Employment opportunities in the creative media sector

Employment opportunities in  the creative media sector

Contracts:

An employment contract is a legal document stating the terms and conditions of working for a particular company or person. Employees and employers must stick to a contract until it ends These terms and conditions can include:

• Permanent working - this means your job is alot safer and there is usually more perks to the job
• Temporary - this means you're contract can be terminated at any time so you're job is not safe until you are giving a permanent contract
• On completion - this type of work means you will be giving a task and once that task is completed you will be paid. This can be bad as it means if you miss deadlines you may not be paid aswell as you would like for the job
• Part time - This means you will only be working roughly 10 hours a week, this means not as much money but more free time which is ideal if you are currently studying or have other things going on
• Full time - This mean you will be working slightly under 40 hours, this is alot more work but is ideal if you are paid hourly.

Personal Behaviour:

They're many different aspects of personal behaviour that are very important, espically to and employer when assesing an individual. These different aspects include:

• Teamwork
• Accountability
• Initiative
• Timekeeping
• Common Sense
• Confidence

Progression

With just about any job there is a hierarchy, especially in Media. Just about anyone will start from the bottom and it is up to yourself to work your way up. Depending on your line of work, most people within the Media industry set out as a runner and if they show promrise they may be given more responsibility. However in some companys they may believe you have the skills to do a certain job role but not the qualifications, this can result in you not advancing further or having to complete further education before advancing through the hierachy.

Leveson Report

Leveson Report

The Leveson Inquiry is a public inquiry about the British Press, this inquiry protects peoples privacy, for example it attempts to stop things such as phone hacking and posting private images without permission from the person or party involved.

Charlotte Church:

Miss Church was one of Leveson's most high-profile witnesses and told the inquiry into media standards that she was pressured into waiving a £100,000 fee to sing at Rupert Murdoch's wedding in exchange for a promise of a 'good press'.

The news of the world also printed about Charlotte Chruches' father having an affair which claimed to have ruined her family and lead to her mothers overdose.

Heather Mills:

Heather Mills told the Leveson Inquiry about an incident in 2001 after she returned from a holiday in India.

She said after a row he left her 25 voicemail messages, including a "ditty", begging forgiveness.

Ms Mills said another journalist later told her he knew there had been problems and mentioned the song.

Madeleine McCann:

Gerry McCann told the Leveson Inquiry many of the stories were untruthful, sinister or, he believed, made up.

His wife, Kate, said seeing her private diary published in the News of the World made her feel "totally violated".

 

Persistence of Vision

Persistence of Vision

The persistence of vision is a series of images collated together to create the belief that an object is moving, this is created through a series of images being taking very closely together with little movement between each shot. This is also known as the perception of vision.

The discovery of persistence of vision is attributed to the Roman poet Lucretius, although he only mentions it in connection with images seen in a dream. In the modern era, some stroboscopic experiments performed by Peter Mark Roget in 1824 were also cited as the basis for the theory.

The above GIF of a horse is a collation of 12 images per second to create the effect of a moving horse. Other examples of the persistence of vision can include a flip-book.